2020

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REBRANDING
(UMT.lahore, 2020) Safa Saqib
Rebranding is a promoting methodology in which another name, term, symbol, design, idea or concept is made for an already existing brand with the point of working up another and differentiated personality in the brains of purchasers, inventors, competitors, and different partners. In our daily life, we see so many of the brands with different market strategies. Some of them draw our attention while some emotionally attach us just because of their visuals and message which remind the brand so perfectly. Brands frequently need to rebrand, and it tends to be a consequence of various reasons, including worldwide improvement, new organization, a horrible reputation or an outdated picture. Whatever the clarification, it is basic to make an incredible brand that individuals will remember. As right now branding plays a significant role in our lives. Individuals focus more on corporate identity than different things and great branding leaves a mark on clients’ mind. The visuals of brands become so important in the psyche of client while other are put away subconsciously because of the absence of visuals and message of brand.