2020

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Browsing 2020 by Author "Umer Mukhtar"

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    Inter-functional Coordination to Co-Create Value within Manufacturer Value Chain for Supply Chain Performance
    (UMT, Lahore, 2020) Umer Mukhtar
    During the last couple of decades, it has been observed that supply base complexity, production complexity, hence, supply chain complexity has increased due to several reasons. Some of the reasons are 1) technology advancement; 2) demand for the fulfillment of customers’ ever-changing requirements and innovative products; 3) the strategic focus of firms to differentiate themselves from competitors; 4) the quest for winning the race in the dynamic hyper-competitive markets through supply chain performance (SCP). It has also been observed that increasing complexities impact the SCP negatively. Thus, complex supply base and manufacturing processes result in more challenging to achieve the desired objectives. These elevated challenges, in turn, result in poor performance of the whole of the supply chain (SC). To cope up with this challenging situation, the role of coordination at all levels, between firms’ value chains (inter-firm) and within single firm’s (intra-firm) value chain i.e., between functions, is evident. Current studies on SCP are focused on coordination between SC partnering firms at the Inter-firm level. While this study is one of the early ones that look at an individual firm’s value chain as a source of superior SCP, considering it a building block of whole SC Structure. Therefore, to comprehend that how and why the performance of SC could be improved by Inter-functional Coordination especially in today’s relatively highly complex higher complexity SC environment, this study proposes and fills the gap in the literature by examining Value Co-Creation (VCC) perspective as a phenomenon of inter-functional coordination within firm’s value chain.