2021

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SYSTEMATIC ANALYSIS OF RESIDENTIAL WATER CONSUMPTION BEHAVIOR AND PRACTICES
(UMT, Lahore, 2021) Ahmad Osama
Internal and external factors influence in water consumption. Policy, rules, laws, and individual characteristics like belief and attitude explain the variations in households' daily water consumption behavior, and in some situations, the daily practices of individuals create pressure on the available resource, which is freshwater in this study. The reduction in water consumption is a challenge for policymakers. The socio-ecological framework provides the systematic way to analyze the development of people's internal traits, like belief, attitude, consumption behavior, and knowledge about something in the presence of rule, law, institutions, and public policy. This study highlights the daily practices of the households. The social practice theory explores the different aspects by providing the foci lens. This study is a quantitative, positivist approach and explanatory method for ascertaining the cause and effect relationship between the variables. The variables in this study are explanatory. The statistical analysis was used for the interpretation of the data. This study is based on the primary data which is collected from the city of Lahore. The internal factors are pro-environmental but external factors are encouraging anti-environmental behavior regarding freshwater. The internal factors become weak in front of the policy.