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Standardization of Body Sizes for Menswear in Pakistan
(UMT.Lahore, 2016) Abdul Manan Khalid
When we talk about menswear, good fit and clean look are the key points to success for a brand to survive. It is significant to pay attention to every little detail where menswear is concerned, so that they can make them look truly stylish. It is necessary for a brand to fix their size system to achieve a customer's trust and satisfaction. A good fit can only be achieved through actual sizing structure of the body. Unfortunately there is no size system in Pakistan and standard sizes are followed through perception in today’s huge garment industry. Good fit is only possible when you have comprehensive research on the society, their living style, eating habits, environment, weather etc