Standardization of Body Sizes for Menswear in Pakistan
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Date
2016
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Publisher
UMT.Lahore
Abstract
When we talk about menswear, good fit and clean look are the key points to success for a
brand to survive. It is significant to pay attention to every little detail where menswear is
concerned, so that they can make them look truly stylish. It is necessary for a brand to fix
their size system to achieve a customer's trust and satisfaction. A good fit can only be
achieved through actual sizing structure of the body. Unfortunately there is no size system
in Pakistan and standard sizes are followed through perception in today’s huge garment
industry. Good fit is only possible when you have comprehensive research on the society,
their living style, eating habits, environment, weather etc