2025

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Browsing 2025 by Author "Fatima Bashir"

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    Emerging tourist destinations, outbound passenger trends, destination factors,
    (UMT.Lahore, 2025) Subhana Islam; Fatima Bashir
    The research is a quantitative analysis of factors on the travel destination choice of the UK outbound travelers to visit Turkey, Thailand, and the United Arab Emirate during 2017-2023, and how it affects the UK travel agencies. Using secondary data provided by tourism official organizations, financial institutions, travel aggregators, social media analytics, the research investigates five hypotheses with the help of Pearson correlation coefficients and ANOVA Single Factor Analysis on the currency exchange rates, the cost of flights and accommodation, visa access policy, Instagrammability, and Air Quality Index (AQI). The results show that currency depreciation in Turkey and visa-free regimes in the UAE highly relate with the change in arrivals of tourists originating in the UK, thus supporting expectations. On the other hand, flight and accommodation prices in Turkey and UAE had a positive impact on the number of arrivals which is quite counterintuitive to price elasticity as it seems that high destination attractiveness or affordability had more of an effect here. The Instagrammability had a high positive impact on the arrivals to every destination, which means that this positive impact is a result of profound influence by visual social media. To the surprise, AQI was also found to have a positive association with arrivals implying its direct negative effect may not as decisive as other variables on these destinations. The findings offer empirical information with which the UK travel agencies can improve their practices amidst the dynamic global tourism market. Keywords: outbound travel in the UK, new destination, the exchange rate, cost of flights and hotels, travel visa policy, Instagrammable (one that is popular on Instagram), Air Quality Index (AQI), quantitative study, tourism developments, travel agents