ELECTION CAMPAIGN STRATEGIES OF PML-N IN 2013
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Date
2016
Authors
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Publisher
UMT.lahore
Abstract
This study brings to light the election campaign strategies of political parties in
general election 2013 and unveil the response of the voters of Lahore. Through the study of
PML-N it is observed that PML –N used candidate based strategy but 43.59% voters of
PML-N of Lahore were not inspired by campaign strategies rather they cast their votes
because of the party affiliation.71 % voters were inspired by Shahbaz Sharif’s performance
in previous Punjab government (2008 to 2013). It is also observed that 60% voters of PML N did not like the candidate and 65% voters disliked the campaign tools and cast their vote
because of party affiliation. Only 52% voters of PML-N focused on manifesto during the
campaign.