The Role of Social Media Videos in Tourist’s Destination Selection
| dc.contributor.author | Asim Sultan | |
| dc.date.accessioned | 2025-08-08T05:22:58Z | |
| dc.date.available | 2025-08-08T05:22:58Z | |
| dc.date.issued | 2020-09-26 | |
| dc.description.abstract | Neuromarketing is an emerging subject within the domain of marketing. Neuromarketing uses the tools of Neuroscience to study and understand marketing issues. This paper presents a comprehensive study on the application of Neuromarketing by using a commercial and easy to use EEG device called ‘Emotiv Insight’. This study evaluates the effectiveness of two types of social media videos used for destination image development, Induced/commercial oriented content and Organic content (where content is made by without commercial interest such as Vlogs classified as UGC-User Generated Content). Experimental research using ‘Emotiv EEG’ in a controlled environment conducted with a total of 30 Participants (20 males, 10 females), age range 18 to 26. | |
| dc.identifier.uri | https://escholar.umt.edu.pk/handle/123456789/4655 | |
| dc.language.iso | en_US | |
| dc.publisher | UMT, Lahore | |
| dc.title | The Role of Social Media Videos in Tourist’s Destination Selection | |
| dc.title.alternative | A Neuromarketing Analysis Using EEG Technique | |
| dc.type | Thesis |
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