Reviving the mela
| dc.contributor.author | Kanwar Umar Phool | |
| dc.date.accessioned | 2026-01-24T07:54:38Z | |
| dc.date.available | 2026-01-24T07:54:38Z | |
| dc.date.issued | 2025 | |
| dc.description.abstract | Pakistan's social and cultural fabric has long included cultural melas, which encourage community involvement, preserve traditional arts, and boost the country's economy. These vibrant celebrations have lost a lot of their luster due to urbanization, modernization, and shifting social mores. This study explores how landscape architecture, sustainable urban planning, and cultural heritage conservation can be used to bring back the mela tradition in contemporary Pakistan. Using a qualitative methodology, the study looks at historical mela customs, case studies of global cultural festivals, and spatial planning frameworks to offer workable recommendations for mela revival. Examples such as the Venice Carnival, Pushkar Fair, and Taiwan Lantern Festival offer suggestions for how melas can be updated to satisfy modern needs while retaining their cultural identity. According to the report, melas can be revitalized as lively public places that celebrate Pakistan's cultural identity by incorporating sustainable infrastructure, digital marketing, community engagement, and policy support. The study also reaffirms that in order to maintain the melas' longevity and success, both public and private stakeholders must be involved. This study adds to the discussion on Pakistan's cultural heritage preservation and sustainable urban growth by rethinking melas as welcoming and ecologically friendly places. Keywords: Pakistan, sustainable festivals, urban planning, heritage preservation, landscape architecture, cultural melas, and community involvement. | |
| dc.identifier.uri | https://escholar.umt.edu.pk/handle/123456789/18641 | |
| dc.language.iso | en | |
| dc.publisher | UMT.Lahore | |
| dc.title | Reviving the mela | |
| dc.title.alternative | : Reconnecting pakistan's youth with cultural heritage through traditional festivals | |
| dc.type | Thesis |