TV political talk shows of Pakistan and youth perception
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Date
2016
Authors
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Journal ISSN
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Publisher
University of Management and Technology Lahore
Abstract
The purpose of this study is to evaluate the TV political talk shows of Pakistanand perception of youth about these programs, what type of issues arising due to this type of broadcast. The research questions included the identification and analysis of viewpoint of the undergraduate/ graduate/ post graduate students of public and private universities of Lahore. For the present study, a five point Liker's scale questionnaire had been designed under three sections. A sample of 154 students taken from 24 universities.
The findings reveals that most of the respondents think that the political TV talk shows of Pakistanhave not a success rate in providing solution to any issue, they don't discuss the real issues of the society. They believe that these shows have a negative effect on our values and culture, also this type of political broadcast is creating intolerance and violence among youth of the country. On the other hand respondents also believe that media can play a vital role in bringing of change in society and media enhanced the awareness of youth politically. The findings also reveal that the overall impact of political talk shows on youth is negative.
Description
Supervised by:Dr. Yasir Rasheed
Keywords
Issues arising, Political broadcast, M.Phil Thesis