A comparative study of international airline’s ancillary functions

Sajid Nadeem

A comparative study of international airline’s ancillary functions

dc.contributor.author	Sajid Nadeem
dc.date.accessioned	2016-05-10T08:20:55Z
dc.date.available	2016-05-10T08:20:55Z
dc.date.issued	2016
dc.description	Supervisor: Irfan U. Kausar	en_US
dc.description.abstract	The airline industry has been struggling to survive in economic turbulence throughout its history. The volatility of the industry structure has driven the policy makers to come up with new sources of income in order to survive the fierce competitions from local and foreign competitors and the high fuel costs. Although airlines have been generating non-ticket revenue in the past by auxiliary functions, e.g. ground handling, maintenance, cargo logistics, duty-free shopping, consultancy, charters, inflight catering, and so on but these functions were generally viewed as separate businesses.The current mutually destructive competition market has created what strategy guru W. Chan Kim called a Red Ocean. In order to create a blue ocean, airlines are now focused on competing through brand differentiation. One strategy for differentiation is offering lower airfaresvia unbundling and offering ancillary services.	en_US
dc.identifier.uri	https://escholar.umt.edu.pk/handle/123456789/1911
dc.publisher	University of Management and Technology	en_US
dc.subject	BS Thesis	en_US
dc.subject	Airline retail	en_US
dc.subject	Ancillary services	en_US
dc.subject	A la carte pricing	en_US
dc.subject	Bundling/unbundling of services	en_US
dc.title	A comparative study of international airline’s ancillary functions	en_US
dc.title	A comparative study of international airlines ancillary functions	en_us
dc.type	Thesis	en_US