Follow Your Leader
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Date
2024
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
UMT. Lahore
Abstract
One-sided nature of Parasocial Interaction describing the intimacy as absent owning to the
entire connection being solely existing in one’s mind (Jones, 2013). The primary objective of the
study is to examine the significant relationship between Parasocial Interaction and Voting
Behavior among university students, with a particular focus on the mediating role of Attitude
Certainty in this relationship.