ROLE OF TECHNOLOGY IN PAINT INDUSTRY TO INCREASE THE RETAILER’S SATISFACTION (AN EMPIRICAL STUDY)
No Thumbnail Available
Date
2019
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
UMT, Lahore
Abstract
This study examined the impact of Innovation (tinting machine) on the Satisfaction of Retailers who plays a key role in boosting the sales of a company in the paint industry. In our case, the study was conducted on M/S. Brighto Paints (Pvt) Ltd. Pakistan, who claimed to be the pioneer in Pakistan to bring in the idea of Technological Advancement in the Paint Industry by bringing in the Tinting Machines system directly at their Retailer’s’ outlet. It didn’t only provide a cost-effective business opportunity to lure more and more retailers to start their outlets but also examine the level of impact of innovation, economic values, Convenience benefits, Ease of use, product variety and last but not the least, an increased level of satisfaction offered by M/s bright paints to its retailers. To achieve the objectives of the study, Convenience sampling technique was used to collect data from 108 retailers.