PROJECT COMMUNICATION IN THE DIGITALAGE: NAVIGATING SOCIAL MEDIA’S INFLUENCE ON SUCCESS
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Date
2025
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Publisher
umt.lahore
Abstract
This research examines the association among communication in a project via social media
and project success among project managers in construction companies. Utilizing a
quantitative correlational research design with a survey strategy, data were collected from
105 project managers through a self-report questionnaire. The results show a significant
positive correlation (r = 0.440, p < 0.01) between project communication via social media
and project success