A critical study of creativity in TV and messages

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dc.contributor.authorQamer Riaz
dc.contributor.authorKiran Nasir
dc.date.accessioned2012-01-17T11:50:03Z
dc.date.available2012-01-17T11:50:03Z
dc.date.issued2011
dc.description.abstractThis research has been conduct to highlight the issue of lack of creativity in Pakistani advertisements. People immediately change the channel as any commercial break takes place during any program. People are not finding creativity in Pakistani ads. Problem is with the efficiency of our advertising professional. They are not enough expert and efficient to provide something new and unique for the viewers. Researchers got the quantitative result on the basis of their questionnaire survey. This study concludes that 54% correspondents have attraction for overall presentation instead of few elements, 47% respondent immediately change the channel to avoid commercial break and 34% rarely watch ads during commercial break of any program, only 19% of them use to watch ads. 84% of our respondent agreed that creative ads attract them and can influence their buying behaviour, 61% of them agreed that they haven't buy any product due to any Pakistani commercial and reason given by them is lacking of creativity in the ads, 83% respondents agreed that Pakistani advertising professional not providing something unique to attract the viewers, 89% respondents got disappointed by watching Pakistani commercials, 50% of them have given C and D grade for the creativity to our advertising professionals, 69% people like to see Ufone commercials as they are providing variety of ads for the viewers. This research shows that our advertising professionals are only working as they are doing formalities rather providing their viewers something new and unique in order to achieve the required result.en_US
dc.identifier.urihttps://escholar.umt.edu.pk/handle/123456789/434
dc.language.isoenen_US
dc.publisherUniversity of Management and Technologyen_US
dc.subjectTelevision Commercialen_US
dc.subjectAdvertismenten_US
dc.titleA critical study of creativity in TV and messagesen_US
dc.titleA critical study of creativity in tv and messagesen_us
dc.typeThesisen_US
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