GREETINGS; Treasure of Memories
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Date
2018
Authors
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Journal ISSN
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Publisher
UMT.Lahore
Abstract
Why people stop sharing their feelings with sharing greetings? With the passage of time
greeting relatives and each other is just a fulfilling of obligation cold heartedly. It’s not
just a trend it’s all about expressing feelings with all of your heart to your loved once to
greet them through surprise hampers including cards, gifts et cetera and what a delightful
feeling is for someone to receive an unexpected greeting.
The aim of this study on “Greetings: Treasure of memories” is to graphically revive the
old trend of exchanging wishes, emotions, feelings through hand-written cards. The act of
exchanging such greeting cards is being demolished from our society and culture; it is
basically an art which is suffering due to the technology changes and variations. After
passing through hard research process data is collected from various sources. Many
printed and e-card designers and their work have been gone through for inspiration.
Main objective of the project is to remind the viewers of those beautiful cards through my
work, which is a combination of common sense of design, intellect, attraction to visuals
and focused design, thinking approach would be smart, functional and elegant designs
including the local artwork of Pakistan, captions and taglines consisting of interesting
poetry and text to give them local touch, illustrations designed will take you back to the
era when we used to share cards at Eid and other festivals full of colors appealing each
and every eye to cherish the beautiful new mixture of old and new era to form a beautiful
collection of greetings in a new way so that these would make a great comeback through
this revival.
The use of e-cards which has become common from sometime we need to understand
that we don’t have to use it all the time we need to use only when there's need to use or to
save time but we have forgotten this beautiful tradition which is surviving and we are
trapped in new trends. The main focus of work is to recreate all greeting cards graphically
by using artistic skills through a unique color palate and fonts uniquely set to create
totally different visual designs by using the software’s and exploring new tools and
techniques, which are a basic part of any graphical work. It would be an awareness
campaign as well and main purpose is the revival of the lost art of greeting cards in a new
way.
This study will promote the art of exchanging emotions through paper so that it could be
revived, or at least it could remind people how it feels when we received those beautiful
cards back in 90s, what’s the feeling of having a wish or message on a paper in your hand
as compared to text message or e-messages, the wishes we receive now a days cannot be
valued like those cards, we can’t store these texts, but we can preserve our memories in
form of cards so that we could cherish those moments after many years they can make us
happy and can bring our lost smiles back.