Drivers of Supply Chain Strategies: A Marketing Perspective
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Date
2013
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Publisher
umt.lahore
Abstract
The aim of the current study is to empirically investigate the relationship between product nature
discussed in marketing literature and supply chain strategy. A cross-sectional survey based
approach and snowballing technique was used to collect data for the study, total 79 responses
were gathered through this effort .Data were collected from the managers working in the
functional areas of marketing and supply chain management