Evaluation of coverage of print media in disaster reduction management
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Date
2015
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Publisher
University of Management and Technology Lahore
Abstract
This study is a comparative study of flood 2013 and Floods 2015 by Selected Press. To assess the difference between the practices and trends of news coverage, a comprehensive category system is designed in the light of existing literature and on the conceptual groundings of Social Responsibility Theory of Media and independence theory of Natural Disasters. Through Quantitative and Qualitative Content Analysis technique, study has investigated the complimentary and contrasting role of media with other institutes of society. The study has shown differences and similarities in the patterns of coverage between two different disasters, news organizations, years and two different political systems. Results have suggested that equal importance have been given to disaster awareness by selected press in whereas the role of state actors has been more appreciated during 2013. The News has raised more criticism on government during disaster and coverage Pakistani print media in disaster reduction management. The differences have also been noted in covering the role of armed forces, conducting need assessment and monitoring the flow of donations.
Media is the most important source of information on hazards and disasters for people. From the many decades role of mass media in disaster situation have received less attention by the researchers. Media play an important role in awareness raising and providing information to the masses. This role becomes crucial when it comes to reporting during disasters. Media and communication can play an important role in helping to save the lives of people vulnerable to disasters and often includes using broadcast media, videos, games, music, mobile phones and other channels. It can help change attitudes towards risk, encourage conversations that lead to action towards resilience building and encourage greater accountability of governments, and other stakeholders, to safeguard the wellbeing of people at risk.
"Media is the most powerful tool of communication. It helps promoting the right things on right time. It gives a real exposure to the mass audience about what is right or wrong. It helps a lot to inform us about the realities as well.
Description
Supervised by:Dr.Ifra Ifthikar
Keywords
Comparative study of flood, powerful tool, M.Phil Thesis