Pakistan television
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Date
2014
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University of Management and Technology
Abstract
The PakistanTelevision Corporation is Pakistan's national television broadcaster. The first live transmission of PTV began on November 26, 1964, in Lahore. The PTV family includes six channels. Originally broadcast in black and white, PTV began color transmission in 1976. With this new upgrade in techniques and equipment, the PakistanTelevision Academy was founded and opened in 1987 to teach students who wished to work in the medium. The broader perspective to start electronic media in the country was to inform and educate the people through wholesome entertainment and to inculcate in them a greater awareness of their own history, heritage, current problems and development as well as knowledge of the world at large. In fulfillment of its broad and main objectives, PTV's telecast policy concerning various matters of national and international interests has always been motivated and guided by the cardinal principles of educating viewers about the values that are vitally important in building a united, integrated and disciplined society. These objectives have successfully been achieved through a variety of programs on religion, education, entertainment and culture.
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Keywords
Mass Communication, Television