EMPIRICAL INVESTIGATION OF SUPPLY CHAIN RESILIENCE AND SUPPLY CHAIN PERFORMANCE IN THE BISCUIT INDUSTRY OF PAKISTAN
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Date
2024-08-08
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Publisher
UMT,Lahore
Abstract
The biscuit industry in Pakistan operates in a highly vulnerable and risky
business environment, due to currency depreciation, continuous increases in energy
prices, and tax burden. Current wars between countries and Red Sea issues at ports
create a shortage of raw materials in Pakistan. The biscuit industry in Pakistan faces
two major types of risk micro and macro. Both risks badly impact the resilience and
performance of the biscuit industry. Micro risks are day-to-day and recurrent, and
macro risks are rare adverse events. Supply chain visibility and supply chain flexibility
are used as vulnerability mitigation strategies in this study. The study aimsto investigate
the impact of vulnerability mitigation strategies on supply chain resilience,supply chain
performance, and supply chain risk. Supply chain resilience is used as a mediation
between vulnerability mitigation strategy and supply chain performance. Supply chain
risk acts as a mediator between vulnerability mitigation strategy and supply chain
resilience. Supply chain information sharing is used as a moderator between supply
chain flexibility and performance, and between supply chain flexibility and resilience.
The comparison between Punjab and Sindh biscuit industry practices in the supply
chain is evaluated.