A LINGUISTIC PROJECTION OF PAKISTAN’S NATIONAL IDENTITY AS REPRESENTED IN THE PRINT MEDIA AND ITS IMPACT ON MILLENNIALS
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Date
2022
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UMT, Lahore
Abstract
This study is theoretically comprised and has empirically analysed how the national identity of Pakistan is critically projected in the Pakistani print media which has left a negative impact on Pakistani millennials. The previous literature on national identity of Pakistan is dominated by religious, linguistic and ethnic studies. The present study explores the linguistic projections used in the print media to project national identity of Pakistan.
The oscillating images used to represent the national identity of Pakistan display the hegemonic discourse used by Pakistan’s print media to malign the national identity over the decade from 2007-2017. To conceptualise the critical national identity, the theoretical framework is based on Anderson’s (1991) Imagined Communities. A mix method approach is adopted which comprised of corpus analysis of opinion articles, sentiment analysis of blogs and a survey.