Punjab food authority’s social media messages; public response
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Date
2017
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Publisher
University of Management and Technolog
Abstract
Social media today is the most developing and effective medium utilized by the youngsters, youth and adolescences. The utilization of online networking isn't just the product of excitement rather it was constructed as a means of gaining recognition and thus leaves an effect on the brains of the users. The online networking has been partitioned into many branches, for example, Facebook, Youtube, Twitter, Gaming Sites and so on. The point of the examination of this research is to recognize the response change that occurs due to Facebook messages and the effects and impacts they have on the users.For this purpose, the case study of a campaign run by Punjab Food Authority on Facebook is examined. The Punjab Food Authority is an office of Punjab Government whose current director is Ayesha Mumtaz. The purpose for the establishment of this department is to main the health standards in the province. The research study is based on the triangular methodology that consists of content analysis and survey technique (questionnaire) and interviews. The purposive sampling has been used in the research study as it only aims at the users and members of Facebook and its linked pages. The data has been collected through the content analysis based on a timeline in which Facebook messages were posted by the campaign owners between 28thJuly 2015 to 2ndOctober 2015 on their own pages as well as the linked ones. Afterwards, a survey technique was used and the questionnaires were distributed among the population of 400 users and members of Facebook. The last part of research methodology was based on the interview session conducted that included ten general managers of the Lahore based restaurants that had been selected through the e poll. The data emerging from the methodology shows Facebook messages play a significant role in forming and settling the opinions of their users but this opinion formation does not lead towards the response change of the users and members of Facebook.
Description
Supervised by: Dr Farasat Rasool
Keywords
Messages, Public, Public Opinion, Positive Public Opinion,, Public Response, Positive Public Response, M.Phil