A language course for the customer support representatives oe internet companies in Pakistan
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Date
2005
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Publisher
UMT, Lahore
Abstract
ESP is ever ready to meet the most modem needs of language teaching. As in the modem time the business of every company highly depends upon the ways of marketing and representing its products according to the most modem basis of customers' social and psychological analysis of the needs. Language plays the most important role to fulfil the needs of communication. As communication is the key to every type of representation, the help line of any company is one of its most effective agents. In the race of communication Intemet has become the need of the most of the people. Education elites, businessmen, students and even uneducated people have established direct or indirect relationship with the use of Intemet. With the growing number of users, Intemet companies have to deal with the large variety of people belonging to the different walks of life. In this situation these companies have to improve the quality of their Customer Support. The proper use of language is the most important element of any ISP help line. To improve the language of help line personnel, it was felt necessary to find out the problems of telephonic conversation and on the basis of these findings a syllabus should be designed. This research study is a humble effort in this connection