FACTORS MODERATING RELATION OF ONLINE BUYERS AND SELLERS DURING COVID-19 PANDEMIC
Loading...
Date
2021-08-25
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
UMT, Lahore
Abstract
This study aims to explore the key determinants of Consumer Behavior and
investigate its impact on Online Shopping and moderated by Pandemic Fear.
Moreover, to fill the theoretical mechanism that highlighted and fill the gaps in online
shopping. The research employed SPSS/PROCESS and follows a cross-sectional
research design. Data from 221 Consumers were collected using a convenience
sampling technique from the Population of Pakistan. This study highlights the
Consumer Behavior strongly impacted on online shopping. Last, study is showing
Pandemic fear significant role play among consumer behavior and online shopping
except perceived value and Trust. This study gives extensive knowledge in Pandemic
fear and online shopping. Study highlights the gaps and provides insight to the
managers, policymakers, and practitioners of online shopping in such environment.
Current study fulfills the need to explore Consumer behavior in developing
economies like Pakistan. These studies are critical in developing countries, where
alarming situations have arisen about the environment and poorly implemented
government regulations.