Rebranding of Maza juice to boost it sales
| dc.contributor.author | Adnan Ahmad Khan Lodhi | |
| dc.date.accessioned | 2025-08-25T07:22:16Z | |
| dc.date.available | 2025-08-25T07:22:16Z | |
| dc.date.issued | 2023 | |
| dc.description.abstract | In the highly viable beverage industry, pictorial appeal shows a dire response in enticing consumers and distinguishing products from contenders. This thesis explores the connotation of packaging design and overall pictorial appeal in boosting sales and presents a deliberate approach for Maza Juice, a local juice brand, to compete with international juice brands. By leveraging operative packaging design stratagems, Maza Juice enrich brand visibility, develop consumer acuity, and eventually increase sales in the market. | |
| dc.identifier.uri | https://escholar.umt.edu.pk/handle/123456789/5221 | |
| dc.language.iso | en_US | |
| dc.publisher | UMT.Lahore | |
| dc.title | Rebranding of Maza juice to boost it sales | |
| dc.type | Thesis |
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