Socializing agents and gender role stereotypes in the context of media Literacy
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Date
2018
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Publisher
University of Management and Technology
Abstract
Gender stereotyping and their role development is most debatable topic. A society with common stereotypes teaches children to adopt gender roles. As they move from childhood to adulthood their attitudes and behaviors are changed based on such gender roles. These attitudes and behaviors are learned firstly from parents and then from peers and media. While the strongest one occur within family. For many people “Reality” is what media shows on different media platforms. At one side media programs shows people about what is going on around us while on the other side it aware how it is changing mind set of people and effecting positively and negatively by implying into everyone's conscious. All media forms deliver unrealistic and stereotypical images. In this respect media literacy is important so that people may be able to understand the complexity of media messages.
This study is an attempt to find out how socializing agents influences stereotypes among gender and how media literacy prevail perceptions that focus on critical thinking towards media's messages. If media literacy prevail in Pakistanthan how it is important to articulate media messages and to implement in our society or in our daily life. This study is examined by theoretical framework, using gender schema theory and cultivation theory. For this purpose a research design was designed to collect data by using survey method about research problem. Specific hypothesis were developed for field test which are fully supported by the data of entire study population. Researcher design a questionnaire according to the sample size of 400 respondents and then create a result. Despite the limitations of the sample size and short term exposure this study reveals that gender stereotypes still exist which is the outcome of gender stereotyping and role formation. But vary within culture, environment, and society and by gender. On the other hand media literacy is important to hold the structure of media messages specially what is shown on TV is based on reality or not. And construction of gender and their stereotypical roles developed by agents and media. This study further recommends that gender stabled setting, constructive role of media, adopting plans, policies, strategies (conducting campaigns, programs) of gender mainstreaming can reduce gender stereotyping and limit its influence over gender role and social role establishment.
Description
Supervised by: Dr.Mian Hanan Ahmad
Keywords
Socializing Agent, Gender Role, Stereotype, Media, Media literacy, gender Stereotyping,, Gender Schema, Social Change, Communication Medium, Exaggeration, Critical Evaluation, MS