Collabix
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Date
2025
Journal Title
Journal ISSN
Volume Title
Publisher
UMT.Lahore
Abstract
In this digital era, inflencer marketing has become an influential tool for businesses to promote their products and services. Because small and medium size businesses (SMBs) find struggles the right influencers due to lack of established platforms and inefficient communication. In Pakistan here is not any platform where there is entrepreneurs, business owners and influencers seeking for business and making connections, there is a huge gap in Pakistan for platform. That’s where Collabix comes in and aimed to fill this gap by proper platform for these connection only where business owners easily find influencers to promote their product or services and influncers easily close the deals with the business owners in order to encourage their businesses. By providing AI recommendations, this platform efficiently recommend influencers who best fit their audience demographics, budgets and brand identity. And with its user friendly platform, real time messaging, paymet gateways and data driven compaigns. Collabix guarantees flawless collaborations. Influencers benefits from increased visiblity, established pricing models and also one to one communication with potential brand partners. We developed this project by MERN Stack (MongoDB, Express, React and NodeJs) for the resposive web app platform ith AI features like content based recommendation and predictive analysis enhances its performances and efficiency and make it more scalable.
We also provide security measures like JWT (Json Web Token) for the uthentication purposes and secure payment gateways are implemented to secure the trust of users. As the name Collabix-Where businesses meet influencers, there seems to be collaboration between the users in order to revolutionize mar keting in Pakistan, empowering small and medium size businesses (SMBs) efficiently while helping the influencers community to monetize their reach effictively. We aimed to make this system to be calable and positive for future enhancement like compaign tracking, automated contracts, AI driven fraud detection