The effect of organizational socialization on corporate image
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Date
2017
Authors
Journal Title
Journal ISSN
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Publisher
University of Management and Technolog
Abstract
Corporate image management with the stakeholders is of prime importance to the organizations, especially when internal stakeholders – the employees, are concerned. It is important to achieve the right image in the minds of the newly hired employees as they have yet to gain the relevant image of the organization they just joined which is – in turn – essential for their assimilation as effective organizational members. We propose that corporate identity has an important role to play in the process when organizational socialization is performed in the organization through which corporate image of the organization in the mind of the newly hired employee is developed. The purpose of the current studyis to evaluate the role of corporate identity in mediating the relationship between organizational socialization and corporate image of the organization. Our sample consisted of 302 newly hired employees in different local and multinational organizations of Pakistan in various sectors such as FMCG, Information Technology, banking and construction and engineering sectors. It was found that corporate identity mediated the relationship between organizational socialization and corporate image and results supported our hypothesis.The study reveals how an HR department can effectively influence on corporate identity and corporate image development with the newly hired employees via the organizational socialization plans and activities
Description
Supervised by: Dr. Ameer A. Basit
Keywords
Organizational Socialization, Corporate Image, Corporate Identity, Newly hired employees, Corporate Communication, MS thesis