KNOWLEGE, ATTITUDE AND PRACTICES RELATED TO JUNK FOOD CONSUMPTION AMONG UNIVERSITY STUDENTS AND THEIR FUTURE OUTCOME

Abstract
Junk food, characterized by high levels of salts, sugars, and fats and limited nutritional content, has been gaining popularity in Pakistan in recent years. Accordingly, the consumption of junk food has seen notable increase in Pakistan particularly among university students. The proliferation of fast-food establishments has made junk food readily accessible and inexpensive, contributing to the increase adoption and consumption. This has manifested in suboptimal dietary behaviors among university students. These behaviors are marked by increased intake of junk food and sugar sweetened beverages, reduced attention to health, and insufficient consumption of fresh fruits and vegetables. The presence of various food additives in junk food may further heighten the risk of chronic disease conditions, such as obesity, gastrointestinal disturbances, and micronutrient deficiencies.
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