Demand collaboration strategy of supply chain management improves the education quality of a business school

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Date
2009
Journal Title
Journal ISSN
Volume Title
Publisher
The cultural and Scientific Association
Abstract
Collaborating demand in an industrial sector means moving downstream of the supply chain, coming closer to the customer or end user virtually, utilizing means to know the exact demand in real time and sharing the true demand as far as upstream of the supply chain, so that optimized supply chain output can be achieved in an end to end enterprise. All stakeholders of the supply chain should get enhanced benefits in terms of cost decrease, time and quality improvements etc., resulting in a win-win for everyone.In case of service industries though, it is tricky and complex to decode the high up aforementioned strategy, in particular when it comes to an education institution, like a business school, offering business administration degrees in the town. Who would be the customer or an end user? What would be the demand? Where lies the upstream of the supply chain of a business school? Who is going to formulate the upstream part of the supply chain? All of these are queries that are answered in this formal research paper. The paper concludes that the interpretation of demand in a business school would be its education quality and total package skill set that a business school visions to inject in a student. Students would then become the direct customers of the business school. This is not as simple as it looks like. Here some of the stakeholders would add into the supply chain of a business school and would then determine the true demand of the service that is required. These stakeholders would be parents, industry employers and society in addition to students. All of the four stakeholders have to get the advantage from the knowledge, learning and a complete skill set infused to the students. Approaching closer to the aforesaid stakeholders and sharing the outcomes with the faculty and top management, can best balance the supply with demand in case of a business school.
Description
Keywords
Supply Chain Management, Education-Business, Quality of Curriculum
Citation
3rd Annual Quality Congress Middle East, The cultural and Scientific Association