A critical analysis of TV news bulletins: an opinion survey of TV viewers of Lahore
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Date
2011
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Publisher
University of Management and Technology
Abstract
This research has been conducted to highlight the opinion of people toward news bulletins of popular TV channels. People generally think that news bulletins do not give proper coverage to social issues and they want news to be needed to professional as well as unbiased. The Problem is, news bulletins promote yellow journalism and exaggeration in news stories to increase
viewership; they must promote social news coverage by highlighting people's issues in a positive and critic way. Researchers got quantitative results with the help of their questionnaire survey. The study concludes that 40% viewers like Geo News. 53% people believe that news bulletins fulfill their demands. 60% people consider technical quality of news to be satisfactory. A big
number of our respondents dislike competition in news breaking stories. Language of news is easy to understand according to 55% of our respondents. 57% people take news bulletins as professional. National and political news coverage is dominated in news, say viewers. Mostly
news coverage is spicy according to 52% viewers. Breaking news gets most of the viewership, 63% viewers think rural issues must be given more space. News channels mostly present same news stories and that is stated by 91% of viewers. This research shows that our private news channels are presenting bulletins to sensationalize news stories and highlight mostly political
news to get business, no proper coverage is given to rural issues.
Description
Thesis Advisors Dr. Mujahid Mansoori; Shabir Sarwar
Keywords
Mass Communication, Media