Consumer behavior: buying a cell phone
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Date
2013
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Abstract
It was 7th January 2013, first Monday of the year and Areeb was going towards his university from his office as he had to attend a class of his BBA’s last semester. While traveling his mind was on many things after all he was on the verge of completing his under graduation from a prestigious university in Lahore so he was thinking about the last projects, moreover he had established his own business since 2012 (last year) and it was also consuming more and more time as his sales were gradually rising, however, despite all this, nowadays, his thoughts were overshadowed by the notion of next mobile phone that he would be buying.
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Zaheer, S., (2013). Consumer Behavior: Buying a cell phone. Asian Journal of Management Cases: Second International Conference, For presentation only.