Duniya store

dc.contributor.author	Hamza Sarwar, Muhammad
dc.contributor.author	Arslan Niamat
dc.date.accessioned	2015-03-12T15:53:19Z
dc.date.available	2015-03-12T15:53:19Z
dc.date.issued	2014
dc.description.abstract	Online shopping is among the most popular activities of the internet, yet the reasons why consumers buy online are still unclear. Although it is implied that consumer acceptance of online shopping is affected by different products not many studies have adopted this view. This study attempts to examine consumers’ attitude when making online purchases in the context of different product types. A theoretical framework is proposed based on the determinants of consumer behavior and user acceptance of online shopping, as well as online product classification. The factors that were selected to be tested are Personal Innovativeness of Information Technology (PIIT), Self-efficacy, Perceived security, Privacy, Product involvement and how they affect consumer attitude towards online shopping. Correlation analysis, at first, to determine the relationships among the variables and regression analysis afterwards to verify the extent of the variable interaction were used to test the hypotheses.	en_US
dc.identifier.uri	https://escholar.umt.edu.pk/handle/123456789/1481
dc.language.iso	en	en_US
dc.publisher	University of Management and Technology	en_US
dc.subject	BCS Thesis	en_US
dc.subject	Store	en_US
dc.title	Duniya store	en_US
dc.type	Thesis	en_US

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