ATTITUDES, PERCEPTIONS AND KNOWLEDGE REGARDING PLANT-BASED MILKS IN LAHORE PAKISTAN
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Date
2024
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Publisher
UMT.Lahore
Abstract
Introduction: Globally, the preference for plant-based milk (PBM) over animal-based
milk is growing, primarily because of health and environmental concerns. It comes in
various shapes, flavors, and types from various plants that are processed to extract milk
for use in various plant-based milk products.
Aim: This study investigates customers' knowledge, attitudes, and perceptions of PBM
in Lahore, Pakistan.
Methodology: A cross-sectional survey was conducted in Punjab's capital city, Lahore,
Pakistan, with 230 participants from diverse sociodemographic backgrounds. The study
utilized an online questionnaire consisting of four sections: demographics, knowledge
regarding PBMs, attitude towards PBMs, and perception regarding PBMs. The
reliability of the data was checked using Cronbach's alpha test, and the mean and
standard deviation were calculated. The Kolmogorov-Simonov test checked normality,
and a p-value < 0.05 was considered significant. The non-parametric Chi-square test
was used, Spearman's correlation test was applied to correlate the significant variables,
and Binomial Logistic Regression analysis was performed to examine the relationship
between variables of interest.