Empowering gourmet essence
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Date
2024
Authors
Tayyaba Tariq
Journal Title
Journal ISSN
Volume Title
Publisher
UMT.Lahore
Abstract
This thesis investigates the convergence of social responsibility, international relations, and
gourmet foods via an innovative campaign concentrated on the principle of "buy one, feed one."
The central objective is to redefine the consumer experience through the connection of product
transactions with significant humanitarian endeavors. The primary endeavor entails the initiation
of a marketing campaign in collaboration with gourmet foods, with a particular focus on gourmet
cola. With each bottle purchased, one hungry individual will be provided with sustenance. The
campaign's unique selling proposition is its both direct and indirect association with the intricate
Palestine and Israel conflict. The endeavor seeks to aid humanitarian endeavors in the region by
organizing the "feed one" component of the campaign in a manner that benefits Palestinians. This
not only attends to immediate nutritional requirements but also illuminates wider socio-political
dynamics, promoting consumer consciousness and discourse.