Exploring the perception of electronic media
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Date
2020
Authors
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Journal ISSN
Volume Title
Publisher
UMT. Lahore
Abstract
The digitalization is redefining the position of news media throughout the globe due to its plethora
of information and variety of sources available at any time with no cost. This flow of information
and digital interaction is adapting the attitude of people regarding the perception of mainstream
electronic media which has made affirmation of news outlets credibility highly debatable. The
news and views of Pakistani channels are excessively shared on digital media for information or
analysis where general public keenly discussed overt and covert agendas by mentioning its factual
and presentational style.