EXPLORING THE ROLE OF INSTAGRAM IN PROMOTING HALLOWEEN AMONG THE STUDENTS OF LAHORE
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Date
2020
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Publisher
UMT. Lahore
Abstract
Culture is closely linked with media and media plays crucial part in promoting the
cultural values of a country. Through extensive literature, role of traditional media in promoting
the cultural festivals and rituals is evident and cannot be denied but today through the diffusion
of social media the process has been accelerated considerably.