The use of english-urdu code switching and code mixing in pakistani media: a diachronic study
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Date
2022
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UMT.Lahore
Abstract
In this global era many people speak, switch or mix their languages. This study presents a diachronic linguistic analysis of multiple ads, talk shows, news and other media related information. This study analyzes the data for different types and frequency of Urdu-English code switching and code mixing from 2011 to 2022. The study found that all types of code switching is present on electronic media including intra-sentential, inter-sentential and word switch. It further contends that the frequency of the code-switching and code-mixing has increased immensely over the span of 12 years. The results conclude that English language is mixed with Urdu not out of need but rather to form identity with the elite and educated class. This paper is an attempt to fill the gap of diachronic frame and linguistics analysis of the language used on media with reference to code-switching and code mixing.