Consumer choice towards modern and traditional stores while buying FMCG

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dc.contributor.authorAkram, Nazia
dc.date.accessioned2018-01-15T04:04:49Z
dc.date.available2018-01-15T04:04:49Z
dc.date.issued2016
dc.descriptionSupervised by: Prof. Dr. Ahmad Faisal Siddiqien_US
dc.description.abstractThere are different kind of features which attract the customers for the decision making of particular store selection such as variety, quality of product, price, discounts and staff behaviour. These factors build an image in the eyes of costumers. The purpose of the study is to find the important factors that attract customers towards the modern stores. For that purpose six important factors are extracted after extensive study of literature that are product variety, store atmosphere, staff courtesy, price structure and location convenience. In this paper logistic regression has been used in order to see the contribution of the mentioned factors to store selection. A total of 300 respondents were sampled from traditional and modern stores using systematic random sampling. Stores in this study is a dichotomous variable with two categories, modern and traditional. Because of this binary nature of the dependent variable logistic regression approach was found appropriate. Of five independent variables used in the study two were found most significantly associated in all models i.e. location and atmosphere. But curtsey factor was appeared insignificant in main logistic model as well as most of the sub models. The findings showed that logistic regression is the most promising tool in providing meaningful interpretations in such type of researches.en_US
dc.identifier.urihttps://escholar.umt.edu.pk/handle/123456789/2460
dc.language.isoenen_US
dc.publisherUniversity of Management and Technologyen_US
dc.subjectCustomers towards the modern storesen_US
dc.subjectModern and traditional storesen_US
dc.subjectMS Thesisen_US
dc.titleConsumer choice towards modern and traditional stores while buying FMCGen_US
dc.typeThesisen_US
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