ROLE OF MEDIA IN DEFINING THE BEAUTY STANDARDS FOR WOMEN
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Date
2018-12-10
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Publisher
UMT.lahore
Abstract
Introduction
With the outburst of the epidemics of beauty products, surgical treatments, fitness studios and
beauty salons sprouting up at every corner worldwide and thriving so immensely, one cannot
help but wonder how and why this all happening is. Whereas at the same time, more and more
people especially women describe themselves as insecure, not comfortable in their own skin,
fearful of being authentic and vulnerable. Perhaps there is a link between the both. This research
is aimed towards finding that link between the two disparities of the condition of our society,
where at one hand a vast majority of population has an easy access to a huge variety of beauty
products and technologies to make themselves beautiful, and on the other hand the same
population is insecure and trapped into a deep state of self-loath and low self-worth.
Objective of the Project
The objective of the project is to challenge the so called “beauty norms” and provoke the
audience to understand the manipulative conditioning through media, art and fashion. The aim is
to open their own eyes to the truth and to set them free from the false notions about their own
selves. The project shall provoke a critical thinking and to open up minds of people to see how
they are being conditioned to a false perception of beauty for the ulterior motives of business
mafia. The aim is to celebrate the beauty of individuality, diversity, uniqueness and authenticity.
The approach of the project is to showcase strong, bold and in some cases uncomfortable visuals
that may cringe those audience that are never exposed to any other beauty standards other than
those fed by their black screens and magazines.(Swinson, 2011