Exploring the factors affecting the purchase of different mobile phone brands:A case study of universities of Lahore

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dc.contributor.authorJaved, Madiha
dc.date.accessioned2018-02-08T11:41:08Z
dc.date.available2018-02-08T11:41:08Z
dc.date.issued2017
dc.descriptionSupervised By: Dr. Muhammad Moeen Butten_US
dc.description.abstractIn this study we explore the effects of various factorsin selecting a specific mobile brand by students of different universities of Lahore.Multinomial logistic model has been utilized to check significance and effect of the variables. Results revealed that gender, age, discipline of study, job status, no. of family members, no. of employed family members and mobile phone price has turned out to be statistically significant indicators for selection of mobile brand. Gender, age, discipline of study, job status and no. of family member have positive effect on selecting mobile brands such as Samsung, Nokia, LG, Huawei and Others. While no. of employed family members and mobile phone price have negative effecting on selecting these brands.en_US
dc.identifier.urihttps://escholar.umt.edu.pk/handle/123456789/2657
dc.language.isoenen_US
dc.publisherUniversity of Management and Technology Lahoreen_US
dc.subjectMobile Phone Brandsen_US
dc.titleExploring the factors affecting the purchase of different mobile phone brands:A case study of universities of Lahoreen_US
dc.typeThesisen_US
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