DETERMINANTS OF CUSTOMER SATISFACTION IN ISLAMIC BANKING SECTOR OF PAKISTAN
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Date
2016
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Publisher
UMT.Lahore
Abstract
Islamic banking in Pakistan experienced a remarkable development and increasingly
challenging pace over the past decade. The primary purpose of conducting this
research work was to examine the major determinants that may influence the
satisfaction level of Pakistani customers in the Islamic banking. Service quality,
product quality and awareness level were used to measure the impact on customer
satisfaction in Islamic banking of Pakistan. The research study also figured out why
consumers prefer Islamic banking over conventional banking system. The study made
used of a questionnaire, filled by 116 customers of Islamic banks in full by random
sampling. Descriptive statistics, one sample t-test and factor analysis were employed
to achieve the objectives of the study.