Media Influence of Fashion on Female University Students A Research Study

Simple item page
dc.contributor.authorNaz, Urooj
dc.contributor.authorTahir, Shamsa
dc.date.accessioned2014-02-12T15:09:25Z
dc.date.available2014-02-12T15:09:25Z
dc.date.issued2013
dc.descriptionAdvisor: Shabbir Sarwaren_US
dc.description.abstractThis study aims at knowing Media Influence Of Fashion On Female University Students of Lahore with special reference to role of media in adoption of dressing trends in female university students. The quantitative method was applied to conduct the study and data collection survey method was used. The sample size of the study (n=100) was taken from four universities, 25 each from Kinnaird College, Lahore University, University of Central Punjab and University of Management and Technology. The study found that media has a great influence on fashion adoption of female university students. They take inspiration from media in their dressing choice. This research also revealed that television media is more dominating in influencing fashion among female as compared to all other mediums of communication.en_US
dc.identifier.urihttps://escholar.umt.edu.pk/handle/123456789/991
dc.language.isoenen_US
dc.publisherUniversity of Management and Technologyen_US
dc.subjectMedia influence adoptionen_US
dc.subjectfashionen_US
dc.subjectyouth and female studentsen_US
dc.titleMedia Influence of Fashion on Female University Students A Research Studyen_US
dc.typeThesisen_US
Files
Original bundle
Now showing 1 - 2 of 2
Thumbnail Image
Name:
Summary.pdf
Size:
329.94 KB
Format:
Adobe Portable Document Format
Description:
Download
No Thumbnail Available
Name:
Full View.htm
Size:
22.55 KB
Format:
Hypertext Markup Language
Description:
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Department of Media and Mass Communication