Election campaign strategies of PML-N in 2013

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dc.contributor.authorAhmed, Ishtiaq
dc.date.accessioned2018-02-23T11:22:05Z
dc.date.available2018-02-23T11:22:05Z
dc.date.issued2016
dc.descriptionSupervised by: Dr Gull-i-Hinaen_US
dc.description.abstractThis study brings to light the election campaign strategies of political parties in general election 2013 and unveil the response of the voters of Lahore. Through the study of PML-N it is observed that PML –N used candidate based strategy but 43.59% voters of PML-N of Lahore were not inspired by campaign strategies rather they cast their votes because of the party affiliation.71 % voters were inspired by Shahbaz Sharif’s performance in previous Punjab government (2008 to 2013). It is also observed that 60% voters of PML-N did not like the candidate and 65% voters disliked the campaign tools and cast their vote because of party affiliation. Only 52% voters of PML-N focused on manifesto during the campaign.en_US
dc.identifier.urihttps://escholar.umt.edu.pk/handle/123456789/2727
dc.language.isoenen_US
dc.publisherUniversity of Management and Technology Lahoreen_US
dc.subjectCampaign strategiesen_US
dc.subjectPML-Nen_US
dc.subjectM.Phil Thesisen_US
dc.titleElection campaign strategies of PML-N in 2013en_US
dc.typeThesisen_US
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