Political Talk Shows & Political Awareness
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Date
2016
Authors
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Journal ISSN
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Publisher
UMT,Lahore
Abstract
This study investigates the impact of talk shows on political awareness and voting trend of the
students of Lahore, Pakistan through survey (n=400), using questionnaire as a tool of data
collection. The study recorded the students’ level of viewing political talk shows, political
knowledge, awareness, activities, voting trends and government assessment score. It crossed
checked the above factors with the level of viewing along with demographic characteristics of the
respondents. The statistical tests chi-square and Mann Whitney U test were applied for testing the
hypothesis, confirming that greater the exposure to talk shows greater the political awareness,
political knowledge and political activities. The study also found that there was no significant
relationship between talk shows viewers and voting trend and similarly about the assessment of
the government performance. The study also concluded that talk shows played significant role in
rural areas where students did not cast vote merely on caste bases in general election