Understanding People’s Perceptions about Digital and Actual Culture
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Date
2022-09-12
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UMT.lahore
Abstract
This study was conduct on the actual culture and digital culture, that actual culture is the way
of life through different methods, we interact with other members of society and the actual
culture historically run from generation to generation and exists in society in various forms.
Digital culture is the culture, which we see through different electronic gadgets and in
cyberspace, which is connected through technology advancement and digital culture exists
due to phenomena of digitalization and digital culture provides many facilities which make
the life so easy and efficient these days. The objective of this study was to highlight the
causes and consequences of digital culture, identify the factors behind the emergence of
digital culture, relationship between actual and digital culture and why mostly people live on
values of actual rather than digital culture, and change in attitudes of people due to digital
culture. The qualitative research method is used in this research and we collected data
through interview guide by targeting 10 male and 10 female participants and their subjective
point of views were used in the data analysis in which we make themes that help to highlight
the variation in responses. The study revealed that life of each individual is different due to
various factors. The actual and digital culture have advantages and disadvantages and
depending upon how you adopt it and life should have limited consumption of digital culture
and actual culture of life is entirely different as compared to digital culture. After completion
of this study, it will be easily to understand the position of a person if his life is passed
through actual culture or digital culture only. The person is facing more challenges if his life
is completely dependent upon digital culture and there are more drawbacks of digital culture
rather than actual culture. The life should be balanced in both between actual and digital
culture.