Rebranding Rangeela Rickshaw
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Date
2023-08-10
Authors
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Journal ISSN
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Publisher
UMT.Lahore
Abstract
The rebranding of Rangeela Rickshaw suggests a very distinct chance to give rebirth to its amazing
and legendary position and it helps to better its visibility in the market. This study investigates my
role in recognizing the currently existing brand and revitalize it by rebranding a plan for Rangeela
Rickshaw.
Process of study starts with a plan that is very clear and provides base for all the activities that will
be performed in future. Regarding brand’s identity and comprehensive approach it enabled me to
understand its current image and placement and it caused an analysis of perception