Public relations practices in schools
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Date
2015
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Publisher
UMT, Lahore
Abstract
The primary purpose of this study was to inspect the public relations practices used by secondary school principals of Lahore and which model of public relations do they follow. A questionnaire for this study was made and modified through a review of related literature. In the first part four point Likert scale was used to define principals' attitudes toward the frequency of use and priority of use for the practices. In the second part of the questionnaire, respondents were required to answer Yes or No to some questions and the third part consisted of free response/open ended questions. The population for this study was principals of private secondary schools of Lahore. A sample of 40 principals was selected from various schools of Lahore. Out of the 40 principals, 8 were male and 32 were females.
Data analysis was also done on the basis of gender and age. Results of this study answered the research questions and a number of conclusions were drawn from the data.
Study recommendations emphasized on school public relation plan must be easy to understand by internal and external publics, communication between parents and schools should be balanced, schools should have a written public relation plan, principals should try to inform public about the school activities, teachers should be encouraged to participate in the community and community survey should be conducted for the improvement of the schools.