I M INDUS
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Date
2022
Journal Title
Journal ISSN
Volume Title
Publisher
UMT,LAHORE
Abstract
Internet is the rapidest growing media during the past decade. Especially, online shopping is a
rapidly growing e-commerce area. Online stores are usually available 24 hours a day, and many
consumers have Internet access both at work and at home. A successful web store is not just a
good-looking website with dynamic technical features, listed in many search engines. Although
the benefits of online shopping are considerable, when the process goes poorly it can create a
thorny situation.
A few problems that shoppers potentially face include identity theft, faulty products, and the
accumulations of spyware. One feature of online stores is that they allow smaller companies to
build a large audience with less investment than a typical brick-and-mortar store. Because of this,
small startups have gained significant traction online even before they had a physical footprint.