Flouting of conversational maxims in media discourse: a gender-based analytical study of political talk shows

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Date
2016
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Publisher
University of Management and Technology Lahore
Abstract
This study is based on Grice’s cooperative principles (1989). Flouting of maxims is a use of language in which implicatures are produced. The purpose of the study is to analyze the male and female conversations in terms of flouting in political talk shows. Data was collected through recording and transcribing conversations from political talk shows. The qualitative data was gathered from19 males and 9 females. The percentage of frequency of flouting varied in males and females. It was observed that females flouted more than the males in political talk shows on TV. They either flouted because of indirectness that served them to be polite or satirical depending upon the situation. The results show that females do more flouting than the male speakers. Hence this study provides evidences that the female speakers’ language contains 7.83% more flouting of the maxims. The most flouted maxim in the political talk show is the maxim of relevance and the least flouted was the maxim of quality. Hence political talk shows contain all the four types of flouting which is further classified on gender basis. Key Words: Grice’s maxims, Media/political Discourse, Flouting, Implicature, Gender studies
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Supervised by:Professor Rao Jaleel
Keywords
Grice’s cooperative principles, MPhil Thesis
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